The idea here is that if people are willing to pay good money for clicks, there must be some value in the traffic from that keyword.
However, things aren’t quite this simple. Just because a keyword has value for one person doesn’t necessarily mean it has value for you.
Take “link building service,” for example:
20 link building service cpc
It has a high CPC, and it’s easy to understand why. There’s a lot of money to be made selling link building services, and the companies that do so are willing to pay good money for this traffic.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
However, because we don’t sell link building services, it doesn’t hold much value for us.
Let’s say that you’ve found the perfect keyword. There are lots of people searching for it, your page matches search intent, and it seems valuable. You should go after that keyword, right?
Not necessarily. It depends on how difficult it will be to rank for.
For example, look at “mortgage payment calculator”:
21 mortgage payment calculator keyword difficulty
It has a Keyword Difficulty score of 84. Given that our scale runs from 0-100, that’s pretty high. It means that many of the top-ranking pages have lots of links from other websites. Because backlinks are an important ranking factor, it would be hard to outrank the other pages without getting lots of high-quality links.
That said, there’s more to ranking in Google than getting backlinks. So while Keyword Difficulty is useful for getting a rough sense of ranking difficulty, there are other things you should take into account.
Learn what they are in our full guide to assessing keyword difficulty.
How to optimize for keywords
Most guides say that you need to do these kinds of things to optimize for keywords:
Include the keyword in the title tag
Include the keyword in the URL
Mention your keyword throughout your page
Include long-tail keywords in your copy
Although it does make sense to do many of those things, they’re not the primary way you optimize for a keyword.