One strategy won't work forever, in any field of marketing. So, it's important to continue to track and audit your efforts. That way if something stops working or needs to be fixed, you can optimize it or shift away from it promptly without losing time or money. Want to see even more data on this topic? Check out the free, downloadable resource below which highlights the bulk of the data from our survey all in one place. Marketing your nonprofit can be challenging.
Thankfully, learning from others that have already engaged with nonprofit marketing, leveraged trends, and found success can be helpful when it comes to developing your own strategy. In this post, discover expert insight and tips from HubSpot’s Nonprofit fax number list Marketing Trends Report for 2022 that will help you build the brand awareness you’re looking for. Download Now: Nonprofit Marketing & Fundraising Trends for 2022 Nonprofit Trends to Watch in 2022 1.
Collect donations on social media platforms with native donation features. TikTok has grown in popularity for nonprofits in reaching audiences and collecting donations. In fact, almost 75,000 donations were made within the app in support of various organizations and causes in 2021. Its donation feature is a native TikTok tool, so it’s valuable for nonprofits looking to use it as you can reach your target audiences on the platforms they already use rather than directing them down a donation path off the app. The image below displays the donation CTA on the Malala Fund’s TikTok profile. tiktok-1 Image Source Other platforms like Instagram and Facebook have charitable donation tools, and Twitter recently launched a profile tipping option that nonprofits can leverage to connect donations on a profile.