The Chinese have always paid attention to the "sense of ritual". Common ritual practices in life include weddings, banquets, festivals, etc. One of the official explanations for the sense of ritual is to treat the seemingly boring things in life with a solemn and serious attitude. In fact, the Chinese have been a nation that has attached great importance to the sense of ritual since ancient times, and the state of ritual is not just a talk.
So why do products in the Internet industry, especially community/community products, need the functional design and operation of a sense of ritual? Because the sense of ritual is the most effective way to train cohesion. All those who do community/community must have this thing, and must have their own sense of ritual.
To give the most common example online, when joining a QQ group, QQ does not require everyone to do something with a sense of ritual, but everyone is using some of the functions of QQ to establish a sense of ritual by themselves. What we often see is that everyone cheers and applauds together after joining the group—administrators issue group rules—newcomers change their vests—newcomers introduce themselves—some of them will also do some interactions with red envelopes. This is the "sense of ceremony". Since the user needs such a sense of ritual, it is necessary to design the auxiliary function of the sense of ritual according to the sense of ritual required by the user. Just like qq newcomers enter the group, the qq group will automatically send a message that xxx has joined the group. This is the starting point of a sense of ritual. With the starting point, the b2b data product can set up scenes and design the required functions according to these scenes.
Participation is the soul of Internet thinking and the most important embodiment of user-oriented thinking.
One is that when you start your product, you have to find a way to get your users involved instead of working behind closed doors. People with Internet thinking are doing well, but many people from traditional industries still can’t do it. , Xiaomi is the most classic example.